Fleishman-Hillard has been tapped to develop an integral marketing and PR campaign to support the U.S. launch of Chevy Cruze. Built in the U.S., the Cruze has already been launched and proven in more than 60 countries and soon will arrive at U.S. dealerships. FYI for those who came in late, that the,Cruze is a compact car that offers amenities more commonly found in upscale vehicles, including Bluetooth, USB port, navigation, and numerous safety features, such as 10 standard airbags. It also offers segment-leading fuel economy and the spaciousness and amenities of a mid-size car. In support of the launch, Fleishman-Hillard has created a program that fuses the social and traditional media strategies with consumer marketing and grassroots capabilities.