Savvy television exec Spencer Koch (KTVI-TV/KPLR-TV) has begun beefing up KPLR, Channel 11′s fall programming by beckoning station regular Patrick Clark to helm a 4p.m. newscast, which will feature Clark – not only delivering the news of the day – but also making the rounds ’round town. Koch has also inked for the fall sked: 10 a.m airings of “Doctors”; 11 a.m. “Milliionare”; 2 p.m. “Housewives” and 6 p.m. “How I Met Your Mother.” Meanwhile, by popular demand, Koch has focused on junior football by slotting games on digital tv’s Channel. 11.2.