The average price for a 30-second television spot for the Feb. 3 game in New Orleans is going for between $3.8 million-$4 million, according to CBS sales. More than 95 percent of the inventory has been sold including pitches by Anheuser-Busch InBev. General Motors indicated it will not be a sponsor this year due to advertising cost. The entire ad revenue from television advertising is expected to be $225 million. As previously reported, Beyonce will headline the half time show in the Mercedes-Benz Superdome.