SUPER BOWL XLVII TV SPOTS HIT RECORD PRICES
November 13, 2012 4:38 pm | Author: Jerry Berger
The average price for a 30-second television spot for the Feb. 3 game in New Orleans is going for between $3.8 million-$4 million, according to CBS sales. More than 95 percent of the inventory has been sold including pitches by Anheuser-Busch InBev. General Motors indicated it will not be a sponsor this year due to advertising cost. The entire ad revenue from television advertising is expected to be $225 million. As previously reported, Beyonce will headline the half time show in the Mercedes-Benz Superdome.
Is there any doubt about prices being ridiculous? We just went through an election where over $2 BILLION was spent trying to buy our votes. Baseball players getting millions to sit on their cans for 1/3 of the year. When does it end?
Dick Morris came out with an interesting “post game” analysis on TV advertising in the 2012 election. He surmises that it didn’t make ANY DIFFERENCE at all. 80% of the TV advertising was spent in 8 “toss up” states which garnered a 2.1% decrease in votes to Romney vs what McCain received. In the rest of the states, which had limited advertising, the decrease was 2.4%, Romney lost by a decrease of 2.8% in the total vote. So the TV advertising had NO EFFECT. He thinks these results may have an effect on future campaign expenditures.