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SUPER BOWL XLVII TV SPOTS HIT RECORD PRICES

The average price for a 30-second television spot for the Feb. 3 game in New Orleans is going for between $3.8 million-$4 million, according to CBS sales.    More than 95 percent of the inventory has been sold including  pitches by Anheuser-Busch InBev. General Motors indicated it will not be a sponsor this year due to advertising cost. The entire ad revenue from television advertising is expected to be $225 million. As previously reported, Beyonce will headline the half time show in the Mercedes-Benz Superdome.

2 Responses to “SUPER BOWL XLVII TV SPOTS HIT RECORD PRICES”

  • Anonymous says:

    Is there any doubt about prices being ridiculous? We just went through an election where over $2 BILLION was spent trying to buy our votes. Baseball players getting millions to sit on their cans for 1/3 of the year. When does it end?

  • wwsivo says:

    Dick Morris came out with an interesting “post game” analysis on TV advertising in the 2012 election. He surmises that it didn’t make ANY DIFFERENCE at all. 80% of the TV advertising was spent in 8 “toss up” states which garnered a 2.1% decrease in votes to Romney vs what McCain received. In the rest of the states, which had limited advertising, the decrease was 2.4%, Romney lost by a decrease of 2.8% in the total vote. So the TV advertising had NO EFFECT. He thinks these results may have an effect on future campaign expenditures.

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