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Posts Tagged ‘Obama’

NBC GARNERS MASSIVE AD SPENDING

With hours to go before the opening of the Olympics in London, NBC has rung up $1 billion in advertising spending during the broadcast.  That’s beside the $6.5 million coming from President Obama’s re-election campaign.  The expenditures for the Olympics will reach NBC, NBC Sports, MSNBC, CNBC, Telemundo, Bravo and streaming website NBCOlympics.com.  Meanwhile, analysts figure the network will lose around $200 million.  A major part is being used to re-launch the new “Today Show” team as well as its new primetime lineup. Industry types say the Olympics should be a ratings boon to the struggling NBC.

OBAMA’S HOLLYWOOD PARTIES

President Obama’s Hollywood campaign fundraisers are drawing a backlash from left and right that he’s relying too much on stars and celeb contests.  One of his advocates huffed that it might effect swing votes and mobilize the right.  There was the June 14 $40k dinner at the NYC home of Sarah Jessica Parker, that drew much criticism. . .Claritin IS NOT CANDY!  Public health officials charge Merck’s entertainment tie-in campaign for children’s Claritin with the movie, “Madagascar 3,” as being “deceptive and dangerous and can confuse children”. . .Look for Ann Curry to leave NBC’s “Today Show” before the network’s coverage of the Olympics. . .

SUPER BOWL XLVI: AMERICANS TO SPEND $11 BILLION

More than 173 million Americans are expected to spend $11 billion on party essentials including 3D televisions, team decor, apparel, food and beverages. Of those  expecting to watch the game, almost 63 million are planning to attend a party – up from last year’s 61 million, according to a new survey by the Retail Advertising and Marketing Association.  About 5 million have or will buy a new television especially for the day. While commercials are king for the day, there are many companies using more cross-channel methods to draw viewers to their own websites such as Twitter, Facebook and YouTube. . .Meanwhile, American Express has shot out a promotional pitch to card-holders: “Immerse yourself in a truly European experience. . .Costa Concordia is sailing Feb. 25.” Yep. The ship that sunk and lost passengers. . .Then there’s Coronet Travel’s Joan Kiburz:“How about the way the Republicans are burying each other and giving President Obama enough material on them for his campaign?”

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