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Posts Tagged ‘Super Bowl’

SUPER BOWL XLVI MAKES TELEVISION HISTORY

The most-watched program in television history took place with Sunday’s Super Bowl, pitting the winning New York Giants against the New England Patriots which attracted 111.3 million viewers. Only the finale of M*A*S*H decades ago on CBS outnumbered Sunday night’s and three other Super Bowl telecasts. Of the commercials, five have been chosen as winners by Adweek including Honda’s “Matthew’s Day Off” and Chrysler’s “It’s Halftime in America.”

SUPER BOWL XLVI: AMERICANS TO SPEND $11 BILLION

More than 173 million Americans are expected to spend $11 billion on party essentials including 3D televisions, team decor, apparel, food and beverages. Of those  expecting to watch the game, almost 63 million are planning to attend a party – up from last year’s 61 million, according to a new survey by the Retail Advertising and Marketing Association.  About 5 million have or will buy a new television especially for the day. While commercials are king for the day, there are many companies using more cross-channel methods to draw viewers to their own websites such as Twitter, Facebook and YouTube. . .Meanwhile, American Express has shot out a promotional pitch to card-holders: “Immerse yourself in a truly European experience. . .Costa Concordia is sailing Feb. 25.” Yep. The ship that sunk and lost passengers. . .Then there’s Coronet Travel’s Joan Kiburz:“How about the way the Republicans are burying each other and giving President Obama enough material on them for his campaign?”

SUPER BOWL XLVI COMMERCIALS SOLD OUT

All commercials in the Feb. 5 airing of Super Bowl XLVI on NBC were sold out by Thanksgiving. For $3.5 million each, advertisers will have a 30-second spot in the top trophy of sports. Dannon will be the first ever yogurt advertiser and Volkswagen will peddle its Beetle during a 60-second spot.

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